Grain of Salt

Grain of Salt is a campaign which aims to raise awareness that not everything on social media is real in order to reduce the overwhelming impact experienced by many social media users. To take something with a Grain of Salt is to have a degree of scepticism about the truth of something, to carry a questioning attitude with you, and understand that not everything you see is the truth. The attributes of this campaign exist to imbed this idea in the minds of all, to create a more constructive atmosphere when it comes to social media.